![]() ![]() The CPM cost would naturally go down while the risk of under-delivery will only depend on what other targeting limitations the campaign may have. It’s a fundamental of economics that greater supply equals lower price. The supply and demand of LDA-compliant inventory change to benefit the buyer because now there is much more available supply to choose from. We are now buying inventory that has never been considered for liquor advertising before. For example, if we pick a site that Comscore rates as 60 percent LDA compliant, but we target 100 percent of ages 21-plus validated segments, we will be 98 percent sure we’re targeting an appropriate audience, according to the same measurements. If we rely on manually keeping up whitelists of sites today that, out of the gate, are inaccurately LDA compliant with a 28.4 percent spillover of underage audience, we’re missing out on gigantic pools of much more accurately validated LDA inventory that are never considered. notions, small articles, as buttons, thread, ribbon, and other personal items, especially such items displayed together for sale, as in a department store. ![]() an ingenious article, device, or contrivance knickknack. In all cases, comScore rated targets to be over 98 percent LDA-compliant. a fanciful or foolish idea whim: She had a notion to swim in the winter. Where do I get the 98 percent LDA compliance number? I did some extensive testing using different types of data providers while still using the same Comscore definitions to make sure measurement results are apple to apples. ![]()
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